Animal Testing Policy

We are deeply committed to ethical practices and the responsible development of our products. We are steadfast in our support for cruelty-free innovation and aim to align with the values of customers who prioritise animal welfare. While we recognise the complexities of ingredient sourcing, our mission is to prioritise methods and partnerships that contribute to a future free from animal testing.

Our Commitment to Cruelty-Free Practices
We do not conduct animal testing on any of our finished products. In the development and formulation of our products, we actively seek to collaborate with suppliers who share our commitment to ethical practices and reducing reliance on animal testing. Our approach emphasises non-animal testing methods and alternatives that ensure product safety without unnecessary harm to animals.

Use of Ingredients
We are committed to transparency and ethical sourcing. While some ingredients in the global supply chain may have been subject to historical animal testing, we focus on working with suppliers who are dedicated to minimising such practices. Our goal is to prioritise ingredients that have been tested using scientifically advanced, cruelty-free alternatives wherever possible.

Ethical Sourcing and Transparency
We carefully select suppliers who align with our values and adhere to the highest ethical standards. We actively encourage our partners to adopt cruelty-free practices and seek innovative alternatives to traditional testing methods. Through this collaborative approach, we aim to contribute to a broader industry shift away from animal testing.

Commitment to Cruelty-Free Innovation
We support the development and use of non-animal testing methods. We stay informed of the latest scientific advancements in cruelty-free testing and continuously work to integrate these methods into our product development processes. Our commitment extends to advocating for industry-wide adoption of these alternatives to ensure a more compassionate future.

Continuous Improvement
We recognise that achieving a completely cruelty-free supply chain is a journey, and we are committed to making progress every step of the way. We are dedicated to ongoing evaluation of our practices, fostering innovation, and supporting initiatives that reduce the need for animal testing across the industry.

Policy Review
This policy will be reviewed annually to ensure that it remains aligned with our ongoing commitment to cruelty-free practices. We will continue to monitor scientific advancements and animal welfare standards to ensure our products reflect the most current ethical practices. Any updates or changes will be communicated clearly to our customers.